Venture Capital & Start-Ups
With reputation driving 25%+ of company valuations, we help venture capital firms and their portfolio companies build credibility, momentum, and valuation through strategic public relations.
Key Services
Fundraising Announcements
Lead proactive PR campaigns for fundraise announcements, handling messaging, press release development, media engagement, LinkedIn, and executive communications.
Product Launches and Strategic Partnership announcements
Lead proactive PR campaigns that generate market buzz, increase awareness, and position companies as innovators with customers, partners, and press.
Strategic Messaging
Define messaging that crisply describes the company and articulates the bold vision, strategy, and differentiated capabilities.
On-Call Advisory
Serve Venture Capital firms to provide counsel across the entire portfolio, including messaging, media training, crisis communication, and investor updates.
Case Study
Challenge
Rather than forcing founders to spend scarce time and resources on PR, a leading Venture Capital firm provided access to Arvo to handle announcements seamlessly and help build momentum for the company.
Our Approach
Arvo partnered with the firm to support portfolio companies for key announcements with work that included crafting strategic messaging, writing the press release, creating the fact sheet, proactively engaging with journalists, developing the LinkedIn plan, and managing end-to-end communication internal and external communication plans.
Outcome
Startups have been featured in leading publications such as TechCrunch, WSJ Venture, Axios, Fortune, and Forbes. On average,announcements achieved ~$3M in Ad Value Equivalency (AVE), with the VC firm itself seeing $17.4M AVE in one year. By combining strategy and story, we helped founders secure valuation premiums and investor confidence.
Clients love working with us
Start-up leader (and former WSJ Reporter)