Team

At Arvo Advisory, we bring together a differentiated team of seasoned leaders across business strategy, executive communication, and PR to help organizations craft and communicate their strategy to build valuable companies. Most firms specialize in one field or the other, but we built the firm we wished had existed by uniting world-class strategists and storytellers under one roof. This mix of perspectives enables us to help clients not only define a winning strategy, but communicate it in a way that inspires confidence and creates real momentum.

Leadership

Stephen Reiff

Stephen Reiff

Co-Founder and Managing Partner

Stephen has an extensive background working with executive leadership teams to craft and communicate their strategy. Stephen started his career in corporate strategy and management consulting before serving as the Head of Corporate Strategy & Corporate Communication at MoneyGram where he uncovered the magic of linking strategy and communications to drive value creation. Stephen and his wife reside in Dallas, TX where they are active in their local church, volunteer with several non-profits, enjoy competitive games of Wingspan, and spend too much time discussing the TV show Survivor. In 2022, Stephen was named Top 40 under 40 by PRSA Dallas.

Experience highlights
LinkedIn

Steve Soltis

Co-founder

Steve is a 30-year communication veteran who has led executive, employee and CEO communication at UPS and The Coca-Cola Company. Through his corporate and consulting experiences, he has supported more than 15 CEOs of multinational enterprises.  Soltis also teaches Strategic Communication at the UVA Darden School of Business. 

LinkedIn
Steve Soltis

Team

McKenzie Hicks

PR & Executive Communication Manager

McKenzie began her career at Weber Shandwick, supporting largeautomotive clients, before joining MoneyGram’s corporatecommunications team. There, she managed public relations,media relations, executive communication, and executiveLinkedIn strategy, bringing a strong blend of agency and in-houseexperience to her work.

LinkedIn

Molly Suttle

Account Lead and Chief of Staff

Molly began her career in public relations after earning her journalism degree from Baylor University. She later joined a technology startup in Austin, where she expanded her expertise across communications and strategy. Most recently, she earned her MBA from the University of Virginia. Molly brings a diverse background spanning journalism, public relations, and businesss trategy. She currently resides in Dallas, Texas, where she can often be found walking the Katy Trail.

LinkedIn

Emily Potts

PR and Strategic Communications

Emily is a native Chicagoan and proud cum laude graduate of Southern Methodist University’s Corporate Communication and Public Affairs program. An experienced strategic communicator, Emily is passionate about helping organizations tell their stories, whether it be through a national media placement or an employee communications campaign. Well-versed in internal and external communications strategies, she has worked in both agency and Fortune 10 corporate settings, including Weber Shandwick, AT&T, and Children's Health. She is an Adjunct Professor in Corporate Communication and Public Affairs at Southern Methodist University and  lives in Dallas with her husband, three children (including twins!) and rescue pup.

LinkedIn
Principal

Doug Busk

Doug Busk
Bio

Doug is a leading expert on the art and science of strategic storytelling. With a distinguished career working for some of the world’s leading brands across communications, marketing, and consulting, Doug specializes in partnering with executives to empower technology-driven brand storytelling that transforms company marketing and engagement.

Team of experts

We’ve built a worldclass team of leading experts who uniquely sit at the intersection of strategy and communication to help drive value for our clients.

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Matthew Vann

ABC, NBC, and CBS News

Emmy-nominated Senior Producer, media consultant, strategic communication, MBA

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Gregg Schmidt

Corteva, DuPont

Previous CCO and Public Affairs Leader

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Jenn Womble

Dept. of Defense

Public Affairs and Communications Leader; Defense Expert

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Doug Busk

Google, Slalom, Coca-Cola

Digital Marketing expert

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Chris Fuller

Inspire Brands, Yum! Brands, Ketchum

Previous CCO, MBA

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Alex Holmes

MoneyGram, First Data

Previous CEO of MoneyGram

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Matt Ohlson

Clorox, UPS, Northrop Grumman

Brand Storytelling and Strategic Communications, MBA

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Steve Gray

Meta, JPMorgan Chase, The Wall Street Journal

Former journalist and senior communications leader shaping corporate narratives and media strategy

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Vikram Capoor

CARE, Coca-Cola, Corporate Executive Board

Previous Chief Strategy Officer, business transformation expert

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Danielle Cupps

McDonald's, Boeing, Goldman Sachs

Strategy, CEO Comms, Private Equity background with M&A expertise, MBA

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Emma Wood

McKinsey, Haus

Former VP of Strategy & Operations, start-up COO, Executive Coach, MBA

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Annie Singleton

Booz Allen Hamilton, Teneo

Former VP of Strategy with strategic communication background, MBA

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Kevin Mitchell

USAA

Executive Communication leader, MBA

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June West

UVA Darden School of Business

Strategic Communication MBA Professor

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Rumana Sultana

Creative Circle, National Association of Broadcasters

Brand Strategy, MBA

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Gary Kohn

Western Union, Red Lion Hotels

Former VP of Investor Relations, CFO with M&A experience

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Jacob Gifford

Portland Trailblazers, Nike

PR and Executive Communication

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Abby Rodgers

ExxonMobil, Coca-Cola

Corporate Reputation, Communication, and Marketing, MBA

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Henri Koponen

McKinsey, HALO Diagnostics

Former startup executive with M&A experience, management consultant, change management expert

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Morgan Eseke

Credera Consulting

Executive Communication & marketing strategist

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Luke Mara

American Airlines

Corporate Strategy, Corporate Development, MBA

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Cedar Roach

General Motors, TrailRunners

PR & Corporate Communication specialist

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Brandon Giella

Snapmarket.co

LinkedIn expert, and brand strategy leader, MBA

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