SMBs
We partner with mid-sized companies at strategic inflection points to clarify strategy, build credibility, and increase awareness. Many clients tell us they consistently outperform competitors, yet remain less well known – correcting that imbalance is our sweet spot.
Key Services
Strategic Planning Facilitation
Lead strategic planning sessions that align leadership, sharpen focus, and accelerate execution.
Strategic Narrative Development
Modernize messaging and translate your growth journey into a clear, purpose-driven narrative that unites employees, customers, and investors.
Public Relations & Media Relations
Build awareness and credibility through targeted PR, announcements, and media engagement.
Executive Communication
Support CEOs with thought leadership, talking points development, media training, and LinkedIn content.
From Unknown to Industry Leader
Challenge
A mid-sized Dallas-based company had quietly scaled from a two-person operation into one of the country’s largest players with 700+ employees. Yet, despite its growth, the firm remained relatively unknown — creating challenges when launching a new fund and engaging potential investors.
Our Approach
We partnered with the leadership team to define a clear strategic narrative to consistently leverage across channels. We executed a proactive PR strategy to secure media coverage around acquisitions, positioned the CEO as a thought leader on industry trends, and created a first-of-its-kind trends report that generated strong press coverage.
Outcome
Within the first year, PR efforts delivered $20M+ in Ad Value Equivalency (AVE). Share of Voice in the industry grew from under 1% to over 11%. LinkedIn management drove an average of 12,000 monthly impressions, reaching and engaging key investors. These efforts helped support the successful launch of a new fund and elevated the company’s reputation as an industry leader.